How NRECA’s Electric Cooperative Youth Tour Became a Catalyst for Rural America’s Future Leaders

 

Three men in suits walk along a grassy field as a crowd of supporters reaches out to shake their hands.
Pres­i­dent Lyn­don B. John­son wad­ed among near­ly 1,000 youths from 27 states whose out­stretched hands strained to con­nect with him as part of the 1968 Elec­tric Coop­er­a­tive Youth Con­fer­ence. (Pho­to Cour­tesy: LBJ Library)

Near­ly 60 years ago, on a rain-soaked South Lawn with humid­i­ty so dense it weighed on your shoul­ders, Pres­i­dent Lyn­don B. John­son chal­lenged the youth of small-town Amer­i­ca to go forth and do good.

“You can’t find bet­ter tal­ent to work on than you young peo­ple who come from rur­al Amer­i­ca,” John­son said, pound­ing the podi­um and slic­ing his hands through the mug­gy air for empha­sis. “You have a very strong, com­pelling oblig­a­tion to your coun­try.”

When he fin­ished on that June day, John­son walked among near­ly 1,000 youths from 27 states whose out­stretched hands strained to con­nect with him as part of the 1968 Elec­tric Coop­er­a­tive Youth Con­fer­ence.

Near­ly six decades lat­er, that chal­lenge still sits at the heart of NRE­CA’s Elec­tric Coop­er­a­tive Youth Tour. What’s changed is how NRECA seeks to ful­fill it.

“Youth Tour alum­ni stay engaged with their co-op when they return home, and many go on to serve on local boards and become lead­ers in their com­mu­ni­ties and beyond—including staff we see work­ing in offices on Capi­tol Hill and inside fed­er­al agen­cies,” says NRECA CEO Jim Math­e­son. “It’s a strate­gic invest­ment in the future of rur­al Amer­i­ca, and one we’re proud to keep mak­ing.”

While John­son envi­sioned the tour as a way for young peo­ple to see democ­ra­cy in action, today’s pro­gram aims to help them become lead­ers in their com­mu­ni­ties, coop­er­a­tives and coun­try.

“We’ve changed the way we think about the pro­gram,” says Cale McCall, NRECA Youth Pro­grams man­ag­er since 2024. “It’s shift­ed from the trip of a life­time for del­e­gates to an oppor­tu­ni­ty to grow as a leader.

“A lot of these kids are already lead­ing in their com­mu­ni­ties. We want to give them the skills and the con­nec­tions to go back to their home­towns, start mak­ing an impact and be able to point to this time in D.C. as the cat­a­lyst for their futures.”

The 2026 Elec­tric Coop­er­a­tive Youth Tour, held in mid-June, was the largest in the pro­gram’s his­to­ry, draw­ing 1,800 del­e­gates and 300 chap­er­ones from 44 states. The first trip, orga­nized by Iowa coop­er­a­tives in 1958, includ­ed just 34 stu­dents.

McCall, a 2015 Elec­tric Coop­er­a­tive Youth Tour del­e­gate from Flori­da, says NRECA and par­tic­i­pat­ing co-ops view the pro­gram as an invest­ment in rur­al Amer­i­ca. It edu­cates young peo­ple about the coop­er­a­tive mod­el and deep­ens their under­stand­ing of the chal­lenges and oppor­tu­ni­ties fac­ing rur­al Amer­i­ca, lessons they car­ry into adult­hood.

On Youth Day this year, all 2,100 del­e­gates gath­ered at the Gay­lord Nation­al Resort, the host site. NRECA Pres­i­dent Mike Partin described how his upbring­ing in rur­al Ten­nessee led him to a lead­er­ship posi­tion with­in the asso­ci­a­tion. Next, a trio of tour alum­ni dis­cussed how the trip moved them to pur­sue their inter­ests in coop­er­a­tives and pub­lic pol­i­cy.

“These peo­ple are at very dif­fer­ent points in their lives and careers,” McCall says. “But the one com­mon thread among them and the work they’re doing now is Youth Tour.”

Co-op Con­nec­tions night high­light­ed career oppor­tu­ni­ties across the coop­er­a­tive net­work, from engi­neer­ing to com­mu­ni­ca­tions to line work and oper­a­tions.

Del­e­gates were updat­ed on schol­ar­ship oppor­tu­ni­ties and ways to mar­ket the Elec­tric Coop­er­a­tive Youth Tour as a major plus on their col­lege appli­ca­tions. There was also an hour­long lead­er­ship class.

It all falls under the rubric of con­nec­tions, McCall says: the con­nec­tion between a del­e­gate and the spon­sor­ing co-op, the con­nec­tion with democ­ra­cy and advo­ca­cy cap­tured in Capi­tol Hill vis­its and vot­er reg­is­tra­tion dri­ves, and the con­nec­tion among oth­er del­e­gates from far-flung places.

“That way, Youth Tour is not the end, but rather the oppor­tu­ni­ty for them to start mak­ing their mark when they get back into their home­towns,” he says.

The results can be found in the careers of for­mer del­e­gates who have gone on to become elect­ed offi­cials, con­gres­sion­al staffers, edu­ca­tors and co-op lead­ers. As the fol­low­ing pro­files show, each still points back to the same start­ing place: a week in Wash­ing­ton at the Elec­tric Coop­er­a­tive Youth Tour.

The Pioneer

Nicole Akins Boyd (Photo Courtesy: Office of Sen. Nicole Boyd)
Nicole Akins Boyd (Pho­to Cour­tesy: Office of Sen. Nicole Boyd)

Nicole Akins Boyd serves in the Mis­sis­sip­pi Sen­ate today, rep­re­sent­ing Lafayette Coun­ty and part of Panola Coun­ty in the north­west part of the state. But four decades ago, she was a 17-year-old test case as the first del­e­gate from Mis­sis­sip­pi select­ed to par­tic­i­pate in the Elec­tric Coop­er­a­tive Youth Tour.

In 1986, the statewide asso­ci­a­tion, then known as the Elec­tric Pow­er Asso­ci­a­tions of Mis­sis­sip­pi, chose Boyd, a stu­dent at Oxford High School, to attend the annu­al event and report back on whether the state’s co-ops should join the 28-year-old pro­gram.

Boyd, whose fam­i­ly belonged to North East Mis­sis­sip­pi Elec­tric Pow­er Asso­ci­a­tion, trav­eled as part of the Ten­nessee del­e­ga­tion and about 900 oth­er del­e­gates. When she returned, she pre­sent­ed her find­ings to coop­er­a­tive lead­ers across the state.

“My job was to sell. I was all about every­body going to Wash­ing­ton because I just knew how impor­tant it was for me to see things big­ger than my lit­tle postage-stamp per­cep­tion of the world,” she says.

Mis­sis­sip­pi co-ops embraced the pro­gram, and this year’s del­e­ga­tion num­bered 84 stu­dents.

“It’s fan­tas­tic to see how it’s grown,” she says. “In a day and age when there is a lot of cyn­i­cism out there, I love that they can con­tin­ue to learn about coop­er­a­tives and the rur­al elec­tric sys­tem.”

The Elec­tric Coop­er­a­tive Youth Tour expe­ri­ence helped shape Boy­d’s inter­est in pub­lic ser­vice. After grad­u­at­ing from Mis­sis­sip­pi State Uni­ver­si­ty and law school at the Uni­ver­si­ty of Mis­sis­sip­pi, she built a career in law and gov­ern­ment before win­ning elec­tion to the Mis­sis­sip­pi Sen­ate in 2020.

“I came back want­i­ng to make a pos­i­tive change,” she says. “I want­ed to be part of the pol­i­cy­mak­ing process and I want­ed to be part of the things that are good and are going to make our state and our coun­try grow.”

As a state sen­a­tor, Boyd has seen first­hand how co-ops do more than pro­vide elec­tric­i­ty.

“They’re about con­nect­ing peo­ple and that’s not a par­ti­san issue,” she says. “They are absolute­ly essen­tial to the work­force in this day and age. Broad­band expan­sion had to be a crit­i­cal com­po­nent for the state of Mis­sis­sip­pi to devel­op because that’s one of the things that indus­tries are look­ing at, and rur­al elec­tric coop­er­a­tives are an essen­tial part of that.”

Four decades after her Elec­tric Coop­er­a­tive Youth Tour expe­ri­ence, Boyd still con­sid­ers it unlike any oth­er lead­er­ship pro­gram.

“I think this one’s unique,” she says. “I learned very ear­ly on about the need to under­stand very, very impor­tant pol­i­cy mat­ters and that has stayed with me. I don’t see any­thing around the coun­try that does some­thing like the Youth Tour for rur­al areas.”

The Communicator

Hannah Eddins (left) in 2014 as a delegate at NRECA's Electric Cooperative Youth Tour. Now, she meets with delegates each summer in the Senate, where she works as deputy communications director for Sen. Tommy Tuberville. (Photos Courtesy: Hannah Eddins)
Han­nah Eddins (left) in 2014 as a del­e­gate at NRE­CA’s Elec­tric Coop­er­a­tive Youth Tour. Now, she meets with del­e­gates each sum­mer in the Sen­ate, where she works as deputy com­mu­ni­ca­tions direc­tor for Sen. Tom­my Tuberville. (Pho­tos Cour­tesy: Han­nah Eddins)

As deputy com­mu­ni­ca­tions direc­tor for U.S. Sen. Tom­my Tuberville of Alaba­ma, Han­nah Eddins meets with Elec­tric Coop­er­a­tive Youth Tour del­e­gates vis­it­ing Capi­tol Hill.

In 2014, she was one of them, trav­el­ing from her south-cen­tral Alaba­ma home­town of Sam­son to Wash­ing­ton as part of the del­e­ga­tion spon­sored by Andalu­sia-based Cov­ing­ton Elec­tric Coop­er­a­tive.

Eddins had an ear­ly intro­duc­tion to the coop­er­a­tive prin­ci­ple of con­cern for com­mu­ni­ty. Cov­ing­ton, along with Hart­ford-based Wire­grass Elec­tric Coop­er­a­tive, donat­ed appli­ances to her high school, where her moth­er taught fam­i­ly and con­sumer sci­ence.

“I remem­ber cook­ing an omelet on an elec­tric stove with a lit­tle Cov­ing­ton stick­er on it,” she says. “So I knew about their involve­ment in our com­mu­ni­ty and our school sys­tem from her.”

A school coun­selor con­nect­ed Eddins to the state youth tour, which led to the Elec­tric Coop­er­a­tive Youth Tour in D.C. before her senior year of high school.

“The oppor­tu­ni­ties were lim­it­ed in a place that small and it was a strug­gle to meet many peo­ple from the out­side world,” she says. “But see­ing the expe­ri­ence that was giv­en to me as a stu­dent from a rur­al small town and being able to come to D.C., it made me just appre­ci­ate where I’m from even more.”

The Elec­tric Coop­er­a­tive Youth Tour was Eddins’ first time away from home, and she chuck­led that a $50 stipend gave her a taste of what it was like to be an adult. On a seri­ous note, the tour includ­ed vis­its with Alaba­ma’s con­gres­sion­al delegation—including Rep. Mike Rogers, and Sens. Jeff Ses­sions and Richard Shelby—that taught Eddins a les­son she car­ries with her.

“I’d always been inter­est­ed in pol­i­tics from an ear­ly age, so it meant a lot that they took time to speak to our group,” she says. “Now, when I’m plan­ning meet­ings on this side, I remem­ber what those moments meant to me and my fel­low par­tic­i­pants and I try to bring that to our event plan­ning.”

After grad­u­at­ing from Auburn Uni­ver­si­ty and com­plet­ing a White House intern­ship, Eddins joined Tuberville’s Sen­ate oper­a­tion in 2021 and now serves as deputy com­mu­ni­ca­tions direc­tor.

“This is a city where rela­tion­ships real­ly mat­ter,” she says. “Rela­tion­ships are what dri­ve the nee­dle on mov­ing leg­is­la­tion or draw­ing atten­tion to your issues.

That was one of the key com­po­nents of Youth Tour because we were build­ing rela­tion­ships with oth­er peo­ple who were going to be lead­ers, even if it was not in the polit­i­cal space.”

Today, she enjoys wel­com­ing Elec­tric Coop­er­a­tive Youth Tour del­e­gates to Wash­ing­ton, know­ing she once sat in the same seats and asked many of the same ques­tions.

“I want to give peo­ple that micro­phone to share their sto­ries and their expe­ri­ences. Even though D.C. is far away from Alaba­ma, I don’t want it to feel that way. I want peo­ple to feel that they have a voice, and that they also have direct line to their sen­a­tor’s office because we work for them,” she says.

The CEO

Today, Rachel Hauser is pres­i­dent and co-CEO of Tri-Coun­ty Elec­tric Coop­er­a­tive, but her jour­ney toward coop­er­a­tive lead­er­ship began as a Penn­syl­va­nia teenag­er dur­ing the Elec­tric Coop­er­a­tive Youth Tour.

Rachel Hauser credits Electric Cooperative Youth Tour with sparking her interest in the industry and developing leadership skills that helped shape her career path. (Photo Courtesy: Pennsylvania Rural Electric Association)
Rachel Hauser cred­its Elec­tric Coop­er­a­tive Youth Tour with spark­ing her inter­est in the indus­try and devel­op­ing lead­er­ship skills that helped shape her career path. (Pho­to Cour­tesy: Penn­syl­va­nia Rur­al Elec­tric Asso­ci­a­tion)

Hauser grew up in Wysox, Penn­syl­va­nia, and was drawn to the D.C. trip in 2004 because of her inter­est in his­to­ry, gov­ern­ment and pub­lic pol­i­cy.

“In part it was because my broth­er had gone on it,” she says, ref­er­enc­ing her old­er broth­er, John, who attend­ed in 2002. “But I like to trav­el and I was inter­est­ed in his­to­ry and pol­i­tics and how we inter­act in pol­i­tics. So I found the facets of the trip to tour mon­u­ments and speak with leg­is­la­tors par­tic­u­lar­ly inter­est­ing, even as a 17-year-old.”

The expe­ri­ence exposed her to peo­ple from dif­fer­ent back­grounds and helped devel­op rela­tion­ships that would shape her career.

“I real­ly appreciated—and still appreciate—the oppor­tu­ni­ty to inter­act with oth­er youths my age and build rela­tion­ships with peo­ple who were not from my home­town or even my state,” she says. “That was a good expe­ri­ence for me to be able to build those rela­tion­ships and just meet peo­ple from oth­er walks of life.”

After earn­ing a polit­i­cal sci­ence degree from Cedarville Uni­ver­si­ty in Ohio, Hauser worked for Rep. Glenn Thomp­son, R‑Pa., and built a career that could have kept her in Wash­ing­ton. Instead, the rela­tion­ships and sense of com­mu­ni­ty she found through the Elec­tric Coop­er­a­tive Youth Tour guid­ed her back to rur­al Penn­syl­va­nia.

“I thought, ‘This isn’t where I want to make my mark long-term,’ ” she says. “We need peo­ple who will work in D.C. and work on the Hill, but I real­ized that I want­ed to have a more local­ized impact at the grass­roots. Ulti­mate­ly, mov­ing back home and being at the co-op was a great avenue to do that.”

After return­ing to Penn­syl­va­nia to work as a pro­gram man­ag­er with the North­ern Tier Region­al Plan­ning and Devel­op­ment Com­mis­sion, Hauser fre­quent­ly col­lab­o­rat­ed with Tri-Coun­ty on grant and eco­nom­ic devel­op­ment projects. Her work impressed then-Tri-Coun­ty CEO Craig Ecch­er, who recruit­ed her to the coop­er­a­tive in 2017.

“She can read the room and is com­fort­able with hard charg­ers and the co-op cul­ture,” Ecch­er said at the time.

After lead­ing eco­nom­ic devel­op­ment efforts and help­ing secure $64 mil­lion for the co-op’s broad­band sub­sidiary, Hauser became pres­i­dent and co-CEO in 2022.

She sees del­e­gates from Tri-Coun­ty’s ser­vice ter­ri­to­ry head­ing to the Elec­tric Coop­er­a­tive Youth Tour just as she once did.

“I hope they go on this trip and want to work in a co-op or maybe go into pol­i­tics or anoth­er field to affect their com­mu­ni­ty in a pos­i­tive way,” she says. “The real hope is they move back into co-op ter­ri­to­ry in their adult life, become involved in their co-op and under­stand you can still trust your co-op in an age when you can’t trust a whole lot.

“I think that’s real­ly impor­tant for young peo­ple to hear and know as they go into the work­ing world and get involved in their com­mu­ni­ties.”

The Treasurer

In 1984, a teenag­er from Gyp­sum, Kansas, stood before 10,000 del­e­gates at NRE­CA’s annu­al meet­ing in San Fran­cis­co, speak­ing about the future of the coop­er­a­tive move­ment. Four decades lat­er, Steven John­son still cred­its NRE­CA’s Elec­tric Coop­er­a­tive Youth Tour with shap­ing the lead­er­ship phi­los­o­phy he car­ries as Kansas state trea­sur­er.

Kansas State Treasurer Steven Johnson (Photo Courtesy: Steven Johnson)
Kansas State Trea­sur­er Steven John­son (Pho­to Cour­tesy: Steven John­son)

John­son par­tic­i­pat­ed in the pro­gram through Solomon-based DSO Elec­tric Coop­er­a­tive in 1983. The Kansas Amer­i­can Legion High School Ora­tor­i­cal Cham­pi­on that year, he sus­pects his pub­lic-speak­ing abil­i­ty helped him earn a spot on the trip. But with a high school class of just 54 stu­dents and a Kansas del­e­ga­tion of about 20, arriv­ing in Wash­ing­ton felt a bit like Dorothy land­ing in Oz.

“I had­n’t been to D.C. before. It was unusu­al to leave the coun­ty grow­ing up,” he says.

The Elec­tric Coop­er­a­tive Youth Tour led John­son to seek a posi­tion on the Youth Con­sult­ing Board, now known as the Youth Lead­er­ship Coun­cil. Through the board, he gained a deep­er under­stand­ing of how coop­er­a­tives oper­ate and the role they play in devel­op­ing future lead­ers. His fel­low board mem­bers elect­ed him pres­i­dent for the 1983–84 term.

This role gave John­son oppor­tu­ni­ties to rep­re­sent the Elec­tric Coop­er­a­tive Youth Tour del­e­gates to co-op lead­ers across the coun­try, includ­ing that audi­ence of 10,000 at NRE­CA’s 1984 annu­al meet­ing.

Steven John­son cred­its NRE­CA’s Elec­tric Coop­er­a­tive Youth Tour with shap­ing the lead­er­ship phi­los­o­phy he uses as Kansas state trea­sur­er today.

“It was a friend­ly audi­ence,” John­son says. “They want­ed to hear the mes­sage that we had from the Youth Con­sult­ing Board. They were kind enough to give a stand­ing ova­tion at the end. So I felt pret­ty good stand­ing at the top of the esca­la­tor as every­body was leav­ing. It was a sig­nif­i­cant moment to get to have that expe­ri­ence.”

The expe­ri­ence rein­forced John­son’s belief in the coop­er­a­tive mod­el and its abil­i­ty to solve com­mu­ni­ty chal­lenges.

By the time he entered Kansas State Uni­ver­si­ty, where he lat­er became stu­dent body pres­i­dent, he had ful­ly embraced the coop­er­a­tive way of doing busi­ness.

“When some­thing goes wrong, some­times we say, ‘Well, the state, the school, the city should fix that for me.’ The coop­er­a­tive mod­el reminds us that we are the state, the school or the city,” John­son says. “It’s not for every solu­tion, but the coop­er­a­tive mod­el is by def­i­n­i­tion a col­lab­o­ra­tive one and it has served its pur­pose well in prob­lems that I have had the oppor­tu­ni­ty to address.”

After careers in finan­cial ser­vices and farm­ing, John­son entered pol­i­tics in 2010 and was elect­ed Kansas state trea­sur­er in 2022. More than four decades after the Elec­tric Coop­er­a­tive Youth Tour, he still applies lessons learned through the pro­gram.

“A lot of our job is keep­ing the trains on the tracks so that those local enti­ties are able to oper­ate,” he says. “So it’s very much a coop­er­a­tive effort between lev­els of gov­ern­ment.”

The Traveler

 

Jo Anna Dossett's journey began as an Electric Cooperative Youth Tour delegate representing Verdigris Valley Electric Cooperative. (Photo Courtesy: Office of Rep. Jo Anna Dossett)
Jo Anna Dos­set­t’s jour­ney began as an Elec­tric Coop­er­a­tive Youth Tour del­e­gate rep­re­sent­ing Verdi­gris Val­ley Elec­tric Coop­er­a­tive. (Pho­to Cour­tesy: Office of Rep. Jo Anna Dos­sett)

You can go home again. In fact, you prob­a­bly should.

That’s the mes­sage Okla­homa state Sen. Jo Anna Dos­sett shares with Elec­tric Coop­er­a­tive Youth Tour del­e­gates, draw­ing on a jour­ney that took her from Okla­homa to Wash­ing­ton, D.C., Oxford Uni­ver­si­ty and the Peace Corps before even­tu­al­ly bring­ing her back home.

Dos­sett deliv­ered that mes­sage in May while address­ing Okla­homa’s 2026 Elec­tric Coop­er­a­tive Youth Tour del­e­ga­tion as stu­dents pre­pared for their trip to the nation’s cap­i­tal.

“The most impor­tant cap­i­tal you could ever vis­it is your state cap­i­tal,” Dos­sett says. “What hap­pens at the state cap­i­tal affects your day-to-day life much more. If you want to be involved and edu­cat­ed about pub­lic life, that’s what you should be fol­low­ing.”

Dos­set­t’s high-school Eng­lish teacher required all stu­dents to sub­mit an essay for the Elec­tric Coop­er­a­tive Youth Tour com­pe­ti­tion spon­sored by Collinsville-based Verdi­gris Val­ley Elec­tric Coop­er­a­tive.

Dos­set­t’s essay earned her a spot as one of 58 del­e­gates from 24 Okla­homa co-ops. For the native of Owasso—a town just north of Tulsa—the trip offered more than a chance to vis­it Wash­ing­ton. It broad­ened her under­stand­ing of Okla­homa.

“Where I’m from in Okla­homa is much more of a metro area than where a lot of my fel­low stu­dents were from,” she says. “They were from small towns and rur­al areas. It was def­i­nite­ly eye-open­ing and enrich­ing to meet kids from all the way across the state, and get­ting to know a lit­tle bit more about the rest of Okla­homa.”

The expe­ri­ence proved valu­able as Dos­sett pur­sued oppor­tu­ni­ties far from home. She stud­ied at Oxford Uni­ver­si­ty in Eng­land and lat­er served in the Peace Corps in Cape Verde before dis­cov­er­ing a pas­sion for education—ironic giv­en that Dos­sett, the daugh­ter of pub­lic school edu­ca­tors, says she grew up with zero inten­tion of fol­low­ing in their foot­steps.

Return­ing to Okla­homa, she earned a mas­ter’s degree and spent near­ly 16 years teach­ing Eng­lish as a sec­ond lan­guage before win­ning elec­tion to the Okla­homa Sen­ate in 2020. The lessons she learned through the Elec­tric Coop­er­a­tive Youth Tour con­tin­ue to influ­ence her work as a leg­is­la­tor.

“We have a respon­si­bil­i­ty to not only rep­re­sent our own con­stituents, first and fore­most, but, espe­cial­ly in the Sen­ate, you have to be capa­ble of mak­ing good deci­sions for all of Okla­homa,” she says.

She also cred­its elec­tric coop­er­a­tives with help­ing young peo­ple under­stand how civic engage­ment works at the local and state lev­els.

“The elec­tric coop­er­a­tives have a very strong pres­ence at the Capi­tol,” Dos­sett says. “They’re there every day, mak­ing sure we’re doing what needs to be done on behalf of their con­stituents. Their pres­ence is very much need­ed and it’s kind of fun­ny how it’s come full cir­cle for me.”

 

For more infor­ma­tion regard­ing The Wash­ing­ton Youth Tour and the Coop­er­a­tive Youth Sum­mit through Coastal Elec­tric Coop­er­a­tive, please vis­it our For Stu­dents page.

August 2026 issue of RE Mag­a­zine.
https://www.cooperative.com/remagazine/articles/Pages/How-NRECA-Electric-Cooperative-Youth-Tour-Became-a-Catalyst-for-Rural-America-Future-Leaders.aspx?utm_source=informz&utm_medium=email&utm_campaign=campaign_name&_zs=AjW4n&_zl=KoTs3